You Only Get to Be a New Listing Once
There is something powerful about the word:
NEW.
Serious buyers often have automated searches running.
They may have already seen everything that meets their criteria.
Then Tuesday morning your home appears.
It is new inventory.
That creates an opportunity.
Lisa wants to take advantage of it.
The Buyers Who See You First May Be Your Best Buyers
Think about the buyer who has already toured twelve homes and lost one in a prior offer.
They know exactly what they want.
Your property hits their search.
If it is:
- Well priced.
- Beautifully presented.
- Easy to show.
They may move quickly.
That is why Lisa does not like wasting the launch while a seller is still “getting around to” preparing the property.
Don't Launch With Bad Photos and Promise Better Ones Later
This is a surprisingly expensive mistake.
If the professional photography is scheduled for Friday, wait until Friday.
Do not launch Tuesday with dark cellphone pictures because “at least we're on the market.”
Those first buyers may see the poor presentation and mentally reject the property.
They may not return just because the photographs improve later.
What professional photography should and should not do is covered in do professional photos really help sell a house.
Finish the Work First
If you already decided to:
- Paint.
- Replace carpet.
- Clean the pool.
- Repair landscaping.
- Declutter.
Finish it before the listing goes live whenever practical.
A home should not spend its first week advertising the work you're about to complete.
Price Correctly at Launch
Pricing and launch strategy are inseparable.
A beautifully marketed home can still be ignored if buyers believe it is substantially overpriced.
Lisa wants the property to enter the market positioned against what buyers can purchase right now.
See what actually happens when you overprice for why the launch price carries so much weight.
Make the House Reasonably Available
Imagine your ideal buyer is in Las Vegas for one weekend from California.
They want to see your house Saturday.
Your showing instructions say: “No weekends.”
You may never know you lost them.
Sellers are allowed to have lives. Children nap. People work from home. Pets need management.
The goal isn't unlimited access.
It is creating the most reasonable showing plan your circumstances allow. The showings guide covers practical presenting and showing logistics.
What Should Happen During the First Two Weeks?
Lisa should be watching the response.
Not obsessively checking every hour, but gathering evidence.
- How many showings?
- What are buyers saying?
- Are people saving or engaging with the listing?
- How does your activity compare with competing homes?
- Have comparable homes gone under contract?
- Did new competition enter?
The market is communicating.
What If We Get a Lot of Showings but No Offers?
That is different from getting no showings.
Lots of showings means the marketing and price may be compelling enough to generate visits.
Something during the visit may be creating resistance.
Possibilities include:
- Condition.
- Odor.
- Layout.
- Location influence.
- Price after seeing the property.
Feedback becomes important.
What If We Get No Showings?
Then Lisa wants to look harder at:
- Price.
- Presentation.
- Marketing exposure.
- Showing restrictions.
- Competition.
Waiting indefinitely is not a strategy. The why isn't my house selling guide is the deeper diagnostic.
The First Two Weeks Are Important, Not Magical
This does not mean: “If your house doesn't sell in 14 days, you're doomed.”
Absolutely not.
Different price ranges and property types move at different speeds.
A unique luxury home may naturally take longer than an entry-level home in a high-demand segment.
The point is that early market response gives valuable information.
Use it.
This guide is part of the Las Vegas Home Seller Resource Center, where pricing, preparation, marketing, offers and escrow each have their own guide.
About Lisa C Hamilton
Lisa C Hamilton has helped people buy and sell real estate in Las Vegas for more than 20 years. Her business has been built largely through referrals, and she is known for proactive preparation, strong negotiation and keeping clients informed throughout the transaction.
Lisa serves buyers and sellers throughout Las Vegas, Henderson and North Las Vegas with THE Brokerage, A Real Estate Firm®. Nevada Real Estate License: S.168195. Your Friend in the Industry.
Learn more about Lisa, contact Lisa, search Las Vegas homes, or sell with Lisa.
